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Hedonic motivation
Hedonic motivation







hedonic motivation

Additionally, behavioral intention to use blended learning had a significant effect on the students’ actual use of blended learning (β = 0.645, P ≤ 0.01).

hedonic motivation

Performance Expectance (PE), Effort Expectance (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV) and Habit (HT) had a significant effect on the students’ behavioral intention to use blended learning.

hedonic motivation

The validity and reliability of the model constructs were acceptable. Structural equation modeling technique was used to test the hypotheses. Data were analyzed using SPSS-18 and AMOS-23 software. (2012) proposed UTAUT2 as a framework to explain a person’s behavior while using technology. The theoretical framework for designing the conceptual model was the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). In this cross-sectional, correlational study, the sample consisted of 225 Iranian medical sciences students. Therefore, the purpose of this study was to investigate and determine the factors that might affect students’ intention to use blended learning. Acceptance of blended learning plays an important role in its effective implementation. Blended learning is a new approach to improving the quality of medical education.









Hedonic motivation